Apply Now: https://waydot.greythr.com/hire/jobs/digital-marketing-manager
About Us
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide, and recognized as the Top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Job Title: Digital Marketing Manager (SEM)
Experience: 6 to 8 Years
Work Arrangement: On-site
Employment Type: Full-time
Role Overview
We are looking for a results-driven, analytics-oriented SEM Manager to lead our paid search strategy and execution. In this role, you will be responsible for driving high-quality traffic, boosting online visibility, and increasing revenue through impactful search engine marketing campaigns. You will manage and optimize campaigns across platforms such as Google Ads and Bing Ads, collaborating with cross-functional teams to deliver cohesive, conversion-focused digital experiences aligned with our brand vision and business objectives.
Roles & Responsibilities
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Strategic Leadership – Design and implement end-to-end SEM strategies that maximize visibility, engage high-intent audiences, and drive measurable conversions.
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Keyword & Audience Research – Conduct in-depth keyword and audience analysis to identify high-value opportunities aligned with campaign goals and market trends.
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Campaign Management & Optimization – Manage paid search campaigns across Google Ads, Bing Ads, and other platforms, continuously optimizing for performance, scalability, and ROI.
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Data-Driven Analysis – Utilize analytics tools (e.g., Google Analytics) to assess effectiveness, uncover insights, and make informed strategic adjustments.
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Reporting & Insights – Deliver clear, actionable reports highlighting performance metrics, trends, and recommendations for ongoing improvement.
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Collaborative Execution – Partner with content, design, and development teams to ensure ad copy, creatives, and landing pages are fully optimized for conversion.
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Trend & Innovation Monitoring – Stay updated on industry trends, platform updates, and new SEM tools to sustain a competitive advantage.