Apply Now:
https://waydot.greythr.com/hire/jobs/manager-social-media-marketing
About Us
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide, and recognized as the Top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Job Title: Social Media Marketing Manager
Experience: 9 to 12 Years
Work Arrangement: On-site
Employment Type: Full-time
Role Overview
We are seeking a creative, strategic, and results-oriented Social Media Marketing Manager to lead the next stage of our brand’s digital growth. You will own the strategy and execution of our social media presence—driving brand awareness, deepening community engagement, and creating meaningful interactions across multiple platforms.
This role requires collaborating with cross-functional teams to deliver a unified, data-driven social strategy that amplifies our brand voice and delivers measurable business impact.
Roles & Responsibilities
-
Strategic Leadership – Develop and execute platform-specific strategies aligned with Way.com’s brand identity, voice, and growth goals, ensuring innovation and consistency across channels.
-
Content Direction – Oversee planning, creation, and scheduling of high-impact content for Instagram, Facebook, LinkedIn, X/Twitter, TikTok, and more—optimizing for reach, engagement, and platform performance.
-
Community Engagement – Manage daily interactions by responding to comments, messages, and user content in a friendly, brand-aligned manner. Build and nurture an active, loyal online community.
-
Brand Growth & Advocacy – Launch creative, interactive campaigns that strengthen emotional connections, inspire loyalty, and encourage advocacy.
-
Data-Driven Optimization – Track KPIs, analyze performance metrics, and refine strategies to maximize engagement, reach, and ROI.
-
Influencer & Partnership Management – Identify and collaborate with influencers, content creators, and strategic partners to extend brand reach and credibility.
-
Trendspotting & Innovation – Stay ahead of emerging trends, platform updates, and new tools to keep our presence fresh and competitive.
-
Cross-Functional Collaboration – Work closely with content, design, product, and customer service teams to ensure cohesive messaging and impactful campaigns.
-
Budget & Resource Management – Manage social media budgets effectively to achieve the highest ROI.
-
Brand Reputation Management – Monitor sentiment, respond to feedback promptly, and safeguard Way.com’s image across all platforms.