We are seeking a skilled and creative Digital Marketing Specialist to join our growing team. The ideal candidate is both analytical and imaginative, capable of crafting and executing digital campaigns that drive customer engagement, improve brand visibility, and generate measurable business growth.
Key Responsibilities
- Develop, plan, and execute integrated digital marketing campaigns across channels like social media, email, SEO/SEM, and display advertising.
- Manage and optimize paid ad campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to drive ROI.
- Create engaging and original content for blogs, articles, email newsletters, landing pages, and social media.
- Track, analyze, and report on campaign performance using Google Analytics and other digital tools.
- Provide data-driven insights and strategies to improve performance and conversions.
- Work closely with the design, sales, and product teams to align marketing strategies with business objectives.
- Stay updated on the latest digital trends, tools, and best practices.