Job Summary: The YouTube Channel Manager will be responsible for developing, implementing, and managing the overall strategy for our animation company's YouTube channels. This role will drive audience growth, engagement, and monetization by optimizing existing content, strategizing new content, and fostering a vibrant community around our animated productions. The ideal candidate will have a passion for animation, a deep understanding of YouTube's ecosystem, and a proven track record of growing successful YouTube channels.
Key Responsibilities:
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Content Strategy & Planning:
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Develop and execute a comprehensive YouTube content strategy aligned with the company's overall animation production schedule and marketing goals.
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Identify content opportunities, trends, and popular animation niches through in-depth keyword research, competitor analysis, and audience insights.
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Collaborate with animation producers, writers, and marketing teams to brainstorm, plan, and schedule new video content (e.g., full episodes, shorts, behind-the-scenes, trailers, compilations, educational content related to animation).
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Oversee the content calendar, ensuring timely delivery and publication of videos.
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Channel Optimization & SEO:
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Perform regular channel audits to identify areas for improvement in content, SEO, and audience retention.
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Implement advanced YouTube SEO best practices, including crafting compelling, keyword-rich titles, descriptions, and tags for every video.
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Design and optimize eye-catching thumbnails to maximize click-through rates (CTR).
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Strategize and manage video chapters, end screens, cards, and playlists to improve viewer retention and discoverability.
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Ensure all videos are correctly categorized and monetized according to YouTube guidelines.
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Audience Development & Engagement:
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Analyze audience demographics, preferences, and viewing habits to tailor content and engagement strategies.
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Actively manage comment sections, respond to viewer inquiries, and foster a positive and engaged community.
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Develop and execute community posts, polls, and other features to interact with subscribers.
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Implement viewer retention strategies, including optimizing video hooks and calls to action.
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Explore and experiment with new YouTube features like Shorts, Live Streaming, and Premieres to enhance audience interaction.
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Performance Analysis & Reporting:
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Track, analyze, and report on key YouTube metrics such as views, watch time, subscriber growth, click-through rates, audience retention, and revenue.
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Utilize YouTube Analytics, TubeBuddy, VidIQ, Tubular Labs, and other relevant tools to gather insights and inform strategy.
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Provide regular, detailed performance reports and actionable recommendations to internal stakeholders.
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Conduct A/B testing on titles, thumbnails, and other elements to optimize performance.
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Cross-Functional Collaboration:
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Work closely with animation production teams to understand content pipeline and acquire necessary assets.
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Collaborate with marketing and social media teams to ensure consistent branding and cross-promotion of content across platforms.
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Liaise with legal and rights management teams to ensure compliance.
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Stay updated on industry trends, YouTube policy changes, and emerging animation techniques.
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Qualifications:
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Bachelor's degree in Marketing, Communications, Film, Animation, Digital Media, or a related field.
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1+ years of proven experience managing and growing successful YouTube channels, ideally within the entertainment, animation, or kids' content industry.
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Deep understanding of YouTube's algorithm, best practices, and analytics.
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Proficiency in YouTube Studio and various YouTube optimization tools (e.g., TubeBuddy, VidIQ).
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Strong understanding of SEO principles for video content.
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Excellent written and verbal communication skills with impeccable grammar and attention to detail.
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Creative mindset with a passion for storytelling and animated content.
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Data-driven approach to decision-making.
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Ability to work independently and collaboratively in a fast-paced environment.
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Basic knowledge of video editing and graphic design (e.g., Adobe Premiere, Photoshop) is a strong plus.