Key Responsibilities
Customer-Centric Campaigns
-
Identify customer pain points and craft innovative strategies to improve the overall user journey.
-
Design and execute targeted email marketing campaigns based on real-time customer feedback and behavioral insights.
-
Track campaign performance with a focus on segmentation, list hygiene, and automation precision.
-
Implement anomaly detection measures to ensure email deliverability and maintain system reliability.
Personalization at Scale
-
Utilize marketing automation tools, behavioral data, and machine learning to create highly personalized, scalable email experiences.
Experimentation & Optimization
-
Plan and conduct continuous A/B testing to refine campaign elements and enhance effectiveness.
-
Analyze performance data to identify key trends, derive insights, and share learnings across teams to inform broader marketing strategies.
Data-Driven Growth
-
Drive performance across critical metrics including Marketing Qualified Leads (MQLs), Sales Qualified Opportunities (SQOs), pipeline acceleration, and revenue impact.
-
Provide regular performance reporting and continuously refine strategies to exceed KPIs and business objectives.
Cross-Functional Collaboration
-
Collaborate with senior stakeholders across product, engineering, compliance, marketing, and partnerships to align initiatives with strategic goals.
-
Support integrated planning by ensuring email marketing efforts are in sync with broader product, technical, and go-to-market roadmaps.