We are seeking a highly analytical and results-driven SEO Specialist to lead our organic growth initiatives, with a primary focus on increasing qualified traffic and generating high-quality leads. The ideal candidate will bring proven experience in B2B, SaaS, E-commerce, or Fintech domains and demonstrate strong proficiency in modern SEO tools, data interpretation, and technical optimization. This role requires a strategic thinker capable of aligning SEO efforts with overarching business goals.
Key Responsibilities
SEO Strategy & Execution
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Develop and implement robust on-page and off-page SEO strategies to support lead generation and organic visibility.
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Conduct comprehensive keyword research and competitive analysis, with a focus on B2B and Fintech landscapes.
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Execute technical SEO audits using tools like Screaming Frog, Ahrefs, SEMrush, and similar platforms to ensure optimal site performance and crawlability.
Data Analytics & Reporting
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Track, analyze, and report SEO performance using GA4, Google Search Console, and Looker Studio.
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Create custom dashboards and deliver data-driven insights highlighting keyword trends, traffic behavior, and ROI contributions.
Content Optimization & Collaboration
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Partner with content and product marketing teams to optimize landing pages, blogs, and product pages for improved search performance.
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Develop content briefs grounded in keyword intent, semantic clustering, and evolving user search trends.
Link Building & Outreach
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Design and execute white-hat link-building strategies to enhance domain authority and elevate search rankings.
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Establish and maintain outreach relationships with publishers, partners, and relevant content collaborators to secure quality backlinks.
Performance Ownership & KPI Management
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Define and track core SEO KPIs such as organic traffic, keyword rankings, lead quality, and conversion rates.
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Identify growth opportunities, experiment with scalable SEO tactics, and drive continuous performance improvement aligned with quarterly goals.