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Content Creation
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Write clear, compelling copy for websites, blogs, social media, email campaigns, ads, product descriptions, and more.
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Develop SEO-optimised content that improves organic visibility and search performance.
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Conduct in-depth research to understand target audiences, industry trends, and competitor strategies.
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Stay current on emerging copywriting trends, tools, and techniques to elevate content quality.
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Draft scripts for multimedia projects such as videos and podcasts.
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Review and edit all deliverables to ensure grammatical accuracy, clarity, and alignment with project goals.
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Brand Voice & Consistency
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Maintain a consistent tone and style that accurately reflects each brand’s identity.
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Adapt writing style to suit specific audiences, channels, and campaign objectives.
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Create and manage content style guides for internal teams or client projects as needed.
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Collaboration & Workflow
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Partner with designers, SEO specialists, and performance marketers to deliver cohesive, high-impact campaigns.
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Manage content calendars, juggle multiple deadlines, and reprioritise quickly when project needs shift.
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Track performance metrics (traffic, engagement, conversions) and recommend data-driven optimisations.
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Compliance & Legal Adherence
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Ensure all copy meets legal standards, copyright laws, and ethical guidelines.
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Attribute sources properly to maintain credibility and transparency in all published content.