Digital Marketing Manager

We are seeking an enthusiastic Digital Marketing Manager to lead our marketing initiatives. The ideal candidate will have a strong background in developing and executing marketing strategies, particularly for cybersecurity or SaaS clients. You will play a key role in enhancing brand awareness, driving growth, and promoting our products through creative marketing efforts. You should have a deep understanding of market trends and consumer behavior, alongside expertise in digital marketing tactics.

Responsibilities:

Conduct market research to understand consumer needs and trends.
Develop creative marketing strategies and campaigns.
Lead outbound and inbound marketing efforts, including content creation, event planning, and advertising.
Coordinate with external vendors for promotional activities.
Collaborate with internal teams to boost brand awareness and achieve marketing goals.
Analyze campaign performance data to optimize future strategies.

Skills:

Proven experience in designing marketing strategies, preferably for cybersecurity or SaaS companies.
Expertise in digital marketing, SEO, and social media.
Strong analytical skills with proficiency in marketing data tools.
Solid experience with Adobe Creative Suite, CRM software, and web analytics (Google AdWords, etc.).
Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) is a plus.
Well-organized with attention to detail.
Excellent communication and writing skills.
Commercial awareness paired with creativity.