We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands-on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results.
Key Responsibilities
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Plan, execute, and manage organic and paid digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising channels.
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Develop and implement marketing strategies to increase website traffic, brand visibility, audience engagement, and qualified leads.
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Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms.
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Develop and execute SEO strategies to improve search rankings, website traffic, and search visibility.
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Conduct keyword research, competitor analysis, audience research, and market research to identify growth opportunities.
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Create and manage social media strategies, including content calendars, posts, campaigns, community engagement, and audience growth.
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Develop and oversee content marketing initiatives, including blogs, landing pages, email campaigns, social media content, and other marketing assets.
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Optimize website content, landing pages, and conversion funnels for SEO, user experience, and lead generation.
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Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking.
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Monitor and optimize paid campaigns based on CPC, CTR, CPL, conversion rate, ROAS, and ROI.
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Track performance through search rankings, organic traffic, engagement, conversions, and lead generation.
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Conduct A/B testing on ads, creatives, landing pages, content, and campaigns.
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Collaborate with Sales and Content teams to improve lead generation and lead quality.
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Coordinate with designers, developers, content writers, and other stakeholders to execute marketing initiatives.
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Track and report organic and paid marketing performance, providing data-driven insights and recommendations.
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Explore and test new organic channels, paid platforms, digital marketing tools, and growth strategies.
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Stay updated with the latest SEO, social media, paid advertising, content marketing, and digital marketing trends.